The attitude towards curling on the part of Americans ranges from the "Gods, I love this sport! Why haven't I heard of it or seen it before?" to "What a bloody boring thing this is, tossing stones down an ice sheet and seeing if they stay in a set of rings or not!", or even "What a boring, slow game!", but I really do wish that this process would stop. The game of curling has been around since forever, and it's a tremendous sport for both players and spectators, and is one of sheer skill on the ice as well as strategy and tactics.
I mean, sheesh, people! The game has been around for a long time, it's been played for a long time, and Americans just "discover" it every four years at the Winter Olympics. Get used to it, put it in your long-term memory, and let's just get on with the great game of curling.